Privacy Policy
Last updated: September 28, 2026
KAELIROAY operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a refined shopping experience (the “Services”).
The KAELIROAY online store is owned and operated by Shenzhen Ruihua Technology Co., Ltd. KAELIROAY is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit kaeliroay.com, use the Services, purchase our scented candles or related products, interact with our advertisements, contact customer support, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will control with respect to those matters.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge the privacy practices described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you.
Personal information does not include information that has been collected anonymously or appropriately de-identified so that it cannot reasonably identify you.
Depending on how you interact with the Services, where you live, your privacy choices, and applicable law, we may collect or process information including:
• Contact information, including your name, email address, telephone number, billing address, and shipping address.
• Account information, including login credentials, preferences, saved addresses, and account settings where applicable.
• Transaction information, including products viewed, scented candles added to cart, products purchased, returned, exchanged, or cancelled, order history, payment status, and transaction identifiers.
• Payment-related information processed through third-party payment providers. We generally do not directly store complete payment card numbers or card security codes.
• Customer service information, including messages, order details, photographs, product information, and other information you voluntarily provide when contacting us.
• Device information, including device type, browser type, operating system, IP address, network information, and certain device or online identifiers.
• Usage information, including pages and products viewed, fragrance collections explored, search activity, referring URLs, shopping-cart activity, checkout activity, Website interactions, and date and time of visits.
• Advertising and attribution information, including advertising interactions, conversion events, campaign information, and related identifiers where permitted by applicable law.
• Cookie and privacy preference information, including consent choices and applicable browser or device privacy signals.
Personal Information Sources
We may collect personal information:
• Directly from you when you place an order, create an account, contact us, subscribe to communications, or otherwise provide information to us.
• Automatically through our Website using cookies, pixels, scripts, tags, local storage, server logs, and similar technologies.
• From Shopify and other service providers that support our Website and business operations.
• From payment processors and payment service providers.
• From shipping, warehouse, fulfillment, and logistics providers.
• From advertising, analytics, attribution, and measurement providers.
• From fraud-prevention, security, and risk-management providers.
• From other business partners or third parties where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may process personal information for the following purposes.
Provide and Improve the Services
We may use personal information to operate the Website, process transactions, fulfill orders, arrange shipping, provide tracking information, maintain shopping-cart functionality, manage accounts, facilitate returns and exchanges, respond to customer requests, and improve the overall shopping experience.
Payments and Transactions
We may use personal information to process and confirm payments, maintain transaction records, prevent payment fraud, and manage refunds or cancellations.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to measure advertising performance, attribute purchases and other events to advertising campaigns, understand customer interactions with advertisements, provide or improve advertising, and send promotional communications about KAELIROAY products and updates.
Analytics and Website Improvement
We may analyze Website interactions, traffic, product views, fragrance preferences, shopping behavior, and related information to understand how our Website is used and improve its performance and customer experience.
Security and Fraud Prevention
We may use personal information to detect, investigate, prevent, or respond to fraud, unauthorized activity, security incidents, abuse, or other potentially unlawful activity.
Communicating With You
We may use your information to provide customer support, respond to questions, send order or delivery updates, provide product information, and maintain our relationship with you.
Legal and Compliance Purposes
We may process personal information to comply with applicable laws, regulations, legal processes, tax obligations, accounting requirements, contractual obligations, and legitimate requests from government authorities.
Cookies and Similar Technologies
KAELIROAY and our service providers may use cookies, pixels, tags, scripts, local storage, APIs, and similar technologies.
These technologies may be used to:
• Enable essential Website functions.
• Maintain shopping-cart and checkout functionality.
• Remember Website and privacy preferences.
• Maintain Website security and prevent fraud.
• Analyze Website traffic and usage.
• Improve Website functionality and performance.
• Measure advertising effectiveness.
• Attribute purchases and other conversion events.
• Support advertising and marketing activities where permitted.
Cookies and similar technologies may generally be classified as strictly necessary, functional, analytics, or advertising technologies.
Strictly necessary technologies are required for essential Website operations and may remain active because the Website cannot function properly without them.
Where required by applicable law, we request appropriate consent before enabling non-essential analytics or advertising technologies.
You may manage available choices through the Cookie Preferences controls available on our Website.
Changing or rejecting certain cookie choices may affect some non-essential Website functions, analytics, or advertising functionality.
Advertising, Analytics and AppLovin
We may work with advertising, analytics, attribution, and measurement providers to understand how customers interact with KAELIROAY, measure advertising performance and conversions, prevent fraud, and improve our advertising activities.
One of the advertising and measurement partners we may work with is AppLovin Corporation (“AppLovin”).
Where enabled, AppLovin technologies may include pixels, cookies, scripts, APIs, or similar integrations.
Depending on our technical configuration, applicable law, and your privacy and consent choices, information provided to or collected by AppLovin may include:
• IP address.
• Browser and device information.
• Device or advertising identifiers.
• Online or customer identifiers where lawfully enabled.
• Website browsing activity.
• Product views.
• Search activity.
• Products added to cart.
• Checkout events.
• Purchase and conversion events.
• Advertising interactions.
• Attribution and campaign-performance information.
• Country, region, postal information, or similar location information where applicable.
• Cookie, advertising, and privacy preference signals.
• Certain contact or customer identifiers where lawfully enabled and permitted.
AppLovin may process applicable information for purposes including advertising measurement, conversion attribution, advertising optimization, fraud prevention, security, delivery and improvement of advertising services, and interest-based advertising where permitted by applicable law and your privacy choices.
The exact information processed depends on the technologies we enable, your Website activity, your privacy settings and consent choices, and applicable law.
Where legally required, we obtain appropriate consent before enabling AppLovin technologies for non-essential advertising purposes.
We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.
You may manage applicable advertising-cookie choices through our Cookie Preferences controls and other privacy-choice mechanisms available through our Website.
For more information about AppLovin’s collection and use of your information, please visit:
https://legal.applovin.com/privacy/
How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate our business, provide the Services, complete transactions, measure advertising, protect the Website, or comply with applicable law.
Recipients may include:
• Shopify and other e-commerce platform providers.
• Payment processors and payment service providers.
• Shipping, warehouse, fulfillment, and logistics providers.
• Customer-support providers.
• Hosting, technology, security, and infrastructure providers.
• Analytics and performance-measurement providers.
• Advertising and attribution providers, including AppLovin.
• Fraud-prevention and risk-management providers.
• Professional advisers, including accountants, auditors, and legal advisers.
• Government authorities, regulators, courts, or law-enforcement authorities where required by applicable law.
We may also disclose information in connection with a merger, financing, acquisition, restructuring, sale of assets, bankruptcy, or similar corporate transaction.
Service providers may process information according to their agreements with us and their applicable privacy obligations.
Relationship With Shopify
Our online store is hosted through Shopify.
Shopify may collect and process personal information regarding your access to and use of the Services in order to provide, secure, maintain, and improve Shopify services.
Information submitted through kaeliroay.com may be transmitted to Shopify and other service providers located in countries other than the country where you live.
Certain Shopify services may also use information regarding interactions with our store, Shopify, and other participating merchants to provide and improve applicable services.
For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com/en
Depending on where you live, additional privacy choices relating to Shopify processing may also be available through Shopify's privacy tools.
Targeted Advertising and Privacy Choices
Depending on the privacy laws applicable where you live, certain advertising-related disclosures of personal information may be considered a “sale,” “sharing,” targeted advertising, or a similar regulated activity.
Where applicable, you may have the right to opt out of these activities.
You may manage applicable choices by:
• Using the Cookie Preferences controls available on our Website.
• Rejecting non-essential advertising technologies where available.
• Using applicable Website privacy-choice tools.
• Contacting us at service@kaeliroay.com.
• Using recognized browser or device-based privacy preference signals where applicable.
Where required by applicable law and technically supported, we will respect applicable privacy preference and opt-out signals communicated to us, including Global Privacy Control (GPC) and other legally required privacy signals.
Your choices may not prevent all advertising from appearing, but they may affect whether advertising is personalized or how advertising performance is measured.
Marketing Communications
Where permitted by applicable law, we may send marketing or promotional communications relating to KAELIROAY scented candles, product launches, special offers, or store updates.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email.
Even after unsubscribing from marketing messages, you may continue to receive transactional or service-related communications concerning orders, payments, shipping, returns, account security, or customer-support requests.
Third-Party Websites and Links
The Services may contain links to websites, social-media platforms, payment services, or other online services operated by third parties.
If you follow a link to a third-party service, its privacy and security practices may differ from ours.
We are not responsible for the content, privacy, security, or practices of third-party services that we do not control.
We encourage you to review the privacy policies of third-party services before providing personal information.
Children's Privacy
The KAELIROAY Website and online shopping Services are intended for adult customers and are not directed to children.
We do not knowingly collect personal information directly from children where parental consent or another legal basis would be required under applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact us at:
so that we can review the matter and take appropriate action as required by applicable law.
Security of Your Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of internet transmission, electronic communication, or data-storage system can be guaranteed to be completely secure.
Please do not send complete payment-card numbers, card security codes, passwords, or other highly sensitive information through ordinary email or customer-support communications.
Data Retention
We retain personal information only for as long as reasonably necessary for purposes such as:
• Processing and maintaining orders and transaction records.
• Providing customer service.
• Processing returns, exchanges, and refunds.
• Detecting and preventing fraud.
• Maintaining Website and account security.
• Resolving disputes.
• Enforcing agreements and policies.
• Meeting tax, accounting, legal, and regulatory obligations.
The applicable retention period may vary depending on the type of personal information, the purposes for processing it, and applicable legal requirements.
Your Privacy Rights
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These rights may include:
Right to Access or Know.
You may have the right to request access to personal information we maintain about you.
Right to Delete.
You may have the right to request deletion of certain personal information.
Right to Correct.
You may have the right to request correction of inaccurate personal information.
Right to Portability.
You may have the right to obtain a portable copy of eligible personal information.
Right to Restrict or Object.
You may have the right to object to or restrict certain processing.
Right to Withdraw Consent.
Where processing is based on consent, you may have the right to withdraw your consent.
Right to Opt Out of Sale, Sharing, or Targeted Advertising.
Depending on applicable law, you may have the right to opt out of certain sale or sharing of personal information or processing for targeted advertising.
Right to Appeal.
Residents of certain jurisdictions may have the right to appeal certain decisions regarding privacy requests.
Right to Complain.
You may have the right to submit a complaint to an applicable data-protection authority.
These rights are not absolute and may be subject to exceptions under applicable law.
To submit a privacy request, contact:
We may need to verify your identity before processing certain privacy requests.
Where applicable, authorized agents may be required to provide appropriate evidence that they are authorized to act on your behalf.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
United States Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the law that applies, these rights may include rights to access, correct, delete, or obtain a portable copy of personal information, and rights to opt out of targeted advertising or certain sale or sharing of personal information.
You may submit applicable requests through available Website privacy controls or by contacting:
Where required by applicable law, we recognize supported privacy preference signals, including Global Privacy Control.
European Economic Area, United Kingdom and Similar Jurisdictions
Where the GDPR, UK GDPR, or similar privacy laws apply, we may process personal information based on one or more applicable legal bases, including:
• Performance of a contract.
• Compliance with legal obligations.
• Our legitimate interests.
• Your consent.
• Protection or exercise of legal rights.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
Where applicable, you may also have the right to complain to the relevant data-protection authority.
International Transfers
Our service providers, payment processors, technology providers, advertising providers, and logistics partners may operate in countries other than the country where you live.
As a result, personal information may be transferred to, processed in, or stored in other countries.
Where required by applicable law, we use appropriate safeguards for international transfers, which may include contractual protections such as applicable Standard Contractual Clauses or other legally recognized transfer mechanisms.
Complaints
If you have concerns or complaints regarding how we process personal information, please contact us using the contact details below.
Depending on where you live, you may also have the right to appeal an applicable privacy decision or submit a complaint to your local data-protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business operations, Website functionality, technologies, service providers, advertising services, privacy practices, or applicable laws.
When we update this Privacy Policy, we will revise the Last updated date at the top of this page.
Where required by law, we may provide additional notice regarding material changes.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us.
Brand: KAELIROAY
Website: kaeliroay.com
Legal Entity:
Shenzhen Ruihua Technology Co., Ltd.
Registered Address:
Room 1403, Jihua Building, No. 6 South Second Lane, Changfa Middle Road, Bantian Community, Bantian Street, Longgang District, Shenzhen, China
Unified Social Credit Code:
91440300MAE9RELT78
Customer Support and Privacy Email:
service@kaeliroay.com
Customer Support Phone:
+86 19907795717
kaeliroay.com is owned and operated by Shenzhen Ruihua Technology Co., Ltd.
The company is responsible for the operation of the online store, customer service, order coordination, product information management, and related e-commerce activities.
Through international commerce and cross-border logistics networks, KAELIROAY works to provide thoughtfully designed scented candles to customers across different markets while continuously improving the experience from product selection and order processing to delivery and customer support.
We believe trust is built not only through the products we offer, but also through transparent communication, reliable service, responsible data practices, and attentive after-sales support.